Use sampling to raise awareness of Clipper’s Pure Green Tea to raise awareness and drive trial. Capture feedback from consumers to understand their perceptions of the Clipper brand versus key competitors.
Target offices with high request rates for “Hot Drinks” and “Healthy Snacks” to health conscious consumers more prone to drinking green tea. “Win a Spa Break” competition used to encourage consumers to feedback on their experiences and share the occasion on social media using #queenofgreens.
130,000 consumers received green tea samples in more than 350 offices 80% of whom identified as the main shopper in their household.
85% were green tea drinkers, 57% said they will buy Pure Green Tea after receiving their sample.
gemsatwork have partnered with Wessanen repeatedly following the success of this activation.