Innocent Coconut Water

450,000

consumers reached

1,000

workplaces impacted

73%

consumer enjoyment

the brief

 

Sample 1 litre cartons of chilled coconut water in London & the South to educate consumers on the difference between innocent coconut water and competing brands.

 

the solution

 

Chilled vans used to ensure the coconut water reached the office workers at the best-served temperature.

 

Accompanying promotional material included to provide education about the coconut water and innocent’s no additive, chilled from shore to store message.

 

the results

 

450.000 consumers impacted over a two week period. in nearly 1.000 offices. 73% of consumers enjoyed their coconut water and more than half of non-coconut water drinking consumers enjoyed it.

 

gemsatwork has subsequently partnered with innocent on multiple activations.

 

participating offices included

Get in touch!

 

Give us a call or pop your details in the form
– we’d love to hear from you.

 

hello@gemsatwork.com

+44 203 034 1116

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