Sample 1 litre cartons of chilled coconut water in London & the South to educate consumers on the difference between innocent coconut water and competing brands.
Chilled vans used to ensure the coconut water reached the office workers at the best-served temperature.
Accompanying promotional material included to provide education about the coconut water and innocent’s no additive, chilled from shore to store message.
450.000 consumers impacted over a two week period. in nearly 1.000 offices. 73% of consumers enjoyed their coconut water and more than half of non-coconut water drinking consumers enjoyed it.
gemsatwork has subsequently partnered with innocent on multiple activations.