itsu miso soup


consumers reached


rate of sale increase


post-trial purchase intent

the brief


Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers.


the solution


Sampling in offices from where staff have requested healthy snacks, situated close to target stores. Miso soup dispensers delivered to Ambassadors for placement in communal areas for employees to try. Personalised maps delivered by email showing route to each office’s nearest store, to create a clear path to purchase.


the results


78% of consumers indicated a propensity to purchase.

24% increase in rate of sale in targeted stores.

itsu are planning future, larger scale activations with gemsatwork.

Get in touch!


Give us a call or pop your details in the form
– we’d love to hear from you.

+44 203 034 1116

  • This field is for validation purposes and should be left unchanged.