itsu miso soup

50,000+

consumers reached

24%

rate of sale increase

78%

post-trial purchase intent

the brief

 

Sample miso soup to raise awareness of the itsu grocery range and convert consumers to the miso soup category. Increase sales in under-performing retailers.

 

the solution

 

Sampling in offices from where staff have requested healthy snacks, situated close to target stores. Miso soup dispensers delivered to Ambassadors for placement in communal areas for employees to try. Personalised maps delivered by email showing route to each office’s nearest store, to create a clear path to purchase.

 

the results

 

78% of consumers indicated a propensity to purchase.

24% increase in rate of sale in targeted stores.

itsu are planning future, larger scale activations with gemsatwork.

Get in touch!

 

Give us a call or pop your details in the form
– we’d love to hear from you.

 

hello@gemsatwork.com

+44 203 034 1116

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