PROPERCORN

99,648

bags sampled close to Tesco stockists

232

workplaces impacted

97%

post-trial purchase intent

the brief

 

Build on the success of a previous gemsatwork activation to reach office workers at their desks to introduce PROPERCORN as a healthy mid-afternoon snacking option, rather than something only to be eaten at the cinema. Maximise the brand impact whilst achieving a tight cost per contact.

 

the solution

 

Target office workers interested in receiving healthy snacks, working in companies situated close to Tesco Express stores in which PROPERCORN is stocked. Ambassadors asked to deliver PROPERCORN to their colleagues’ desks mid-afternoon.

 

Provide a selection of the PROPERCORN range, delivered in branded ‘chests’ to raise awareness of the different flavours available and create a strong impression from the moment the delivery arrives. Each chest containing 144 bags of popcorn; with one delivered per 200 employees to maximise the reach and reduce cost per contact.

 

the results

 

97% would buy in future. 39% most likely to eat as a “mid afternoon snack”. Cost per contact budget achieved.

 

Brand impact heightened with the bespoke branded boxes evidenced by feedback from Ambassadors about the great looking boxes.

 

10 months on, 29% of recipients are buying PROPERCORN at least once a month.

Get in touch!

 

Give us a call or pop your details in the form
– we’d love to hear from you.

 

hello@gemsatwork.com

+44 203 034 1116

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