Scheckter’s Organic Energy

100%

of workplaces within close proximity of target stores

154%

rate of sale increase

75%

post-trial purchase intent

the brief

 

Use sampling to help raise awareness of Scheckter’s Organic Energy as a healthy alternative to mainstream energy drinks and appeal to a broader market. Drive uplift in sales in key Waitrose stores.

 

the solution

 

Deliver samples and promotional material to the desks of office workers in companies situated within 500m of key Waitrose stores. Use email and online maps to direct consumers to their nearest store after trying the drink.

 

the results

 

76% of consumers agreed that it’s possible to have a ”great tasting and healthier energy drink”.

 

154% rate of sale increase in Waitrose stores during the 3 weeks following the activation participating offices included.

 

participating offices included

Get in touch!

 

Give us a call or pop your details in the form
– we’d love to hear from you.

 

hello@gemsatwork.com

+44 203 034 1116

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