Use sampling to help raise awareness of Scheckter’s Organic Energy as a healthy alternative to mainstream energy drinks and appeal to a broader market. Drive uplift in sales in key Waitrose stores.
Deliver samples and promotional material to the desks of office workers in companies situated within 500m of key Waitrose stores. Use email and online maps to direct consumers to their nearest store after trying the drink.
76% of consumers agreed that it’s possible to have a ”great tasting and healthier energy drink”.
154% rate of sale increase in Waitrose stores during the 3 weeks following the activation participating offices included.