Increase awareness of the Wahaca Soft Taco Kits, drive trial with younger female ABC1 consumers and communicate availability in Tesco stores. Capture post-trial feedback to provide insight into perceptions of the kits.
kits were sent into female bias offices for the Ambassadors to distribute at the end of the day for staff to take home for dinner. Participating offices were situated within close proximity to Tesco stores in which the taco kits are stocked. Personalised maps were delivered with the full-size kits to direct consumers to their nearest stockist. Bespoke survey hosted online to capture feedback.
89,000 taco kits sampled in offices within 0.5km radius of Tesco stockists. 62% of recipients female, with 81% under 45. 75% demonstrated propensity to purchase.
All About Food exploring further office sampling opportunities with gemsatwork for other brands.
75% demonstrated propensity to purchase, and All About Food are exploring further office sampling opportunities with gemsatwork for other brands