Wahaca Soft Taco Kits

89,000

taco kits sampled within 0.5Km of retailers

460

workplaces impacted

75%

post-trial purchase intent

the brief

 

Increase awareness of the Wahaca Soft Taco Kits, drive trial with younger female ABC1 consumers and communicate availability in Tesco stores. Capture post-trial feedback to provide insight into perceptions of the kits.

 

the solution

 

 

kits were sent into female bias offices for the Ambassadors to distribute at the end of the day for staff to take home for dinner. Participating offices were situated within close proximity to Tesco stores in which the taco kits are stocked.  Personalised maps were delivered with the full-size kits to direct consumers to their nearest stockist. Bespoke survey hosted online to capture feedback.

 

the results

 

89,000 taco kits sampled in offices within 0.5km radius of Tesco stockists. 62% of recipients female, with 81% under 45. 75% demonstrated propensity to purchase.

 

All About Food exploring further office sampling opportunities with gemsatwork for other brands.

 

75% demonstrated propensity to purchase, and All About Food are exploring further office sampling opportunities with gemsatwork for other brands

 

participating offices included

Get in touch!

 

Give us a call or pop your details in the form
– we’d love to hear from you.

 

hello@gemsatwork.com

+44 203 034 1116

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